Are you ready to celebrate breastfeeding? August 1-7 is World Breastfeeding Week. As WABA (World Alliance for Breastfeeding Action) describes this year’s theme:

World Breastfeeding Week 2008
Mother Support : Going for the Gold

Breastfeeding results from a reproductive health continuum for the mother to the child with no beginning or end, from generation to generation. When a practice is disrupted, it must be restored. However, restoration of the breastfeeding culture demands more resources and mobilization.

In conjunction with the Olympics next August, WBW 2008 calls for greater support for mothers in achieving the gold standard of infant feeding: breastfeeding exclusively for six months, and providing appropriate complementary foods with continued breastfeeding for up to two years or beyond.

As every country sends its best athletes to compete at these global games, it is important to remind ourselves that, in a similar fashion, a healthy young athlete can only emerge from a healthy start on life. There is no question that optimal infant and young child feeding is essential for optimal growth and development.

Supporting Mother = Supporting Her to Provide the Golden Start For Every Child !

My favorite part of the website was getting to see the results of the  video and photo contests. It is so cool to see breastfeeding around the world — we share so much with mothers and babies everywhere.