If you read the gossip magazines (what else should we do in line at the grocery store?) then you’ve noticed how being pregnant is hip and sexy. Rather than hiding from the camera all those celebrities are parading their baby bumps. It’s ok to be pregnant these days.

What if breastfeeding could become just as admired? What if the paparazzi snapped photos of those cute nursing babes? Two women are trying to make that happen. Bettina Lauf Forbes and Danielle Rigg have started a foundation and website to promote breastfeeding through creating a new image of breastfeeding and then helping mothers get top quality breastfeeding information and support. They subtitle their site “Giving Breastfeeding a Makeover”. They say:

Our mission is twofold: 1) give breastfeeding a makeover — market, brand and mainstream it, acting as a catalyst to elevate this cause on par with Komen, Juvenile Diabetes, (Red)™ and others; and 2) shift the focus and pressure off moms and onto the “booby traps” —the cultural and institutional barriers to breastfeeding successfully—helping to remove those barriers through positive social pressure.

The website is still under construction but what it there looks like it has a lot of potential. I don’t think it’s the best website out there for answers to breastfeeding questions but it is one of the best I’ve seen for promoting breastfeeding. Mothers don’t need to be told they should breastfeed — they need support and acceptance. Breastfeeding needs to be appealing to mothers as well as good for babies. Best for both babes!