Marin County Breastfeeding Coalition launched a public awareness campaign featuring life-size cutouts of breastfeeding mothers holding cards that say, “When breastfeeding is accepted, it won’t be noticed.”

This is the long-term goal that we need for our culture: breastfeeding is so normal, so accepted that no one even thinks twice about a breastfeeding baby. When we reach this level of comfort, breastfeeding won’t need promotion — it will just be part of normal parenting.

As a side note: I’m posting this in January in Wisconsin where the high temperature for the last few days has been close to 0 degrees F. A campaign like this would have to wait for summer here — or the “breastfeeding mothers” would get surprised looks for being outside without a coat rather than for breastfeeding!